6 years ago, Chin Hock decided to publish his maiden photobook ‘Father (父), Mother (母)’ in his quest to promote the Asian value ‘Filial Piety’. The photobook is a compilation of daily spontaneous photographs depicting important family values such as showing kindness, being caring and patience to one another. He approached over a dozen publishers, but no one would publish his maiden effort. “Maybe I’m a nobody,” he said.

So he decided to publish the book himself and thankfully with the help of book distributor, MarketAsia Books Pte Ltd, it went on sale at $19.90 at Kinokuniya. Although he would incur a loss of about $3 per book but he went ahead, though money is tight, in the hope of getting more Singaporeans to think about and spend time with their parents.

“I don’t really know how to promote filial piety, but I see this as part of my little effort to make our society a better place to live in,” the 37-year-old said. “To me, being filial means to show our love and concern for our parents and be there for them at all times.”

Chin Hock, Straits Times, NOV 29, 2015

He brought his children to the biggest bookstore, Kinokuniya (Orchard) as they wanted to get some books that were not available in the neighbourhood Popular and Times Bookstores. It wasn’t until he walked past the Family and Relationships section that it jolted his memory that his book is selling in the store. Hence, he decided to take the golden opportunity to share the personal challenges for his maiden work with the children. The kids had a good laugh when they looked at their pictures when they were toddlers as well as bonding time with their grandparents.

To all who are pursuing your dreams, he likes to share Roy T. Bennett‘s quote “If you don’t give up on something you truly believe in, you will find a way.”